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Instagram Trends in 2018

Change. Some people fear it, some merely accept it and others, they truly embrace it. Instagram not only embraces change, but includes it as part of their business model, ensuring that their social platform stays popular by tweaking old and outdated features and rolling out brand new ones. Instagram has very quickly become the cool kid in the cafeteria, and everyone wants to sit with it – us included.

In 2017, Instagram introduced the ability to post multiple images in one post. Gone are the days of spamming your network of multiple posts because the photos are ‘too good not to share’! Now, all your selfies can be posted in a single, multi-image post making your profile (and our feeds) much cleaner.

Another shiny new feature was a slight copycat to Snapchat (albeit successful) with the launch of selfie filters. You know, the filters that turn you into a puppy or give the illusion you’re always #festivalready with a flower crown. Yup, they brought selfie filters to our Instagram stories. Whether you love them or hate them, these filters are just one more way that Instagram is trying to become that one-stop-shop social platform… and it’s working.

Now that we’re a month into 2018, here’s what to look out for with this ever-evolving (and very impressive) social media outlet.

Story Highlights

A brand new feature of Instagram is the ability to highlight certain stories directly onto your profile. Instead of your well-crafted stories disappearing after 24 hours, you now have the option of moving them to be highlighted on your profile until you remove them. Impressive, right? But what does this mean for you as a business? Well, everything, really.

Example of @glossier utilizing the highlights feature

Established brands are already using the highlight feature to their advantage by showcasing a new product, advertising a sale and generally highlighting their business. This type of feature is allowing businesses to potentially increase traffic and sales without actually gaining any new followers. And it’s so simple to do!

Profile Layout Aesthetic

Consumers today are changing the game. They’re moving from searching for a brand or company on Google to instead searching for them on Instagram. Your Insta profile has now become a consumers first impression of your brand. What do you want that impression to be? In 2018, it’s becoming a growing importance to put as much time and effort into your Instagram profile as you did your actual website.

You must think about your layout, colour scheme, post timing, photo framing, etc. It sounds daunting, but thankfully there are multiple programs out there to help.

Apps such as Snapseed and VSCO give you excellent filter options, whereas Canva allows you to add your logo, text and more to ensure continuity across your posts. Programs such as Later or Planoly help brands layout their profile prior to posting to find the best order to post your photos.

They also help suggest ‘best times to post’, which is becoming more and more important to be able to get around Instagram’s new algorithm.

Shopify Integration

Does your company handle e-commerce through Shopify? If so, this new update is going to have you jumping for joy. If you’re not currently using Shopify, you just might want to make the switch. Instagram and Shopify have joined forces to create a new and extremely simple shopping experience for consumers.



Not only is your Insta profile becoming your new website, but it could soon become your new shopping catalogue, too. Businesses who use Shopify are able to link products available for purchase directly onto the photo.

Consumers never have to leave Instagram to make a purchase from your store, making the overall buying process quicker and easier than ever before. Check out the feature on Shopify’s website.

Micro Influencers

Word-of-mouth has always been a crucial part of any business model. A friend that you trust purchases a product loves it, tells you all about why they love it, and then you end up buying it yourself.

However, nowadays the trust can branch from friend to an influencer that you follow. They may be a stranger, in theory, but you’re an avid follower of the life that they post on social media, so you trust them and the products they suggest.

Influencers endorsing products is not a new thing; celebrities do this on the daily. The thing that is new is the growing trend of micro-influencers doing the same thing for businesses, often with more success.

A blogger may have only 1,400 followers, but her followers are loyal and trust the products she endorses. When a micro influencer posts a review of a product, it reads more like a trustworthy friend than a robotic ad.

Read more about Micro influencer marketing in our article here:

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